Employer: Latitude 53 Contemporary Visual Culture
Name of Contact: Megan Gnanasihamany
Job Title: Membership Marketing Intern
Job or Opportunity Description: Latitude 53 is Alberta’s leading contemporary art centre for over 40 years with a mandate of supporting and promoting innovative artists through accessible programming and opportunities for engagement. As a non-profit artist run centre, Latitude 53 depends on donors, volunteers, and well as our members who, for an annual fee, receive exclusive information about gallery exhibitions and events in order to create a community of invested and informed supporters of the arts in Edmonton.
The Marketing Intern will create, formulate, and implement a marketing and communications plan with a goal of increasing our membership by 100 members by 31 December 2016. They will target individuals whose memberships have lapsed, current members whose memberships will be expiring this year, and new communities of potential members of the Intern’s choosing. The Intern will make use of the tools Latitude 53 currently uses including MailChimp, our database, our email listings, and social media followers while also exploring other creative channels of communication. The project will begin October 3 and be concluded by December 20. This project is designed to be a solid learning experience and a contained project with measurable results and goals for a student with passions in marketing, communications and sales.
Ideal for someone with course work in:
- Arts Administration/Management
Some specialized skills required:
- Knowledge of adobe design suite preferred
- Experience in designing and implement advertising and communications campaigns
What we will accomplish at the end of the Internship:
- Increase Latitude 53's membership community by 100 members through the creation of targeted marketing campaigns.