Designer for SPRBA’s Holiday Gift Guide Event
Client, Employer, or Organization: Stony Plain Road Business Association
Name of Contact: Todd Janes
Email: director@stonyplainroad.com
Website: http://stonyplainroad.com
About the Client, Employer, or Organization:
The Stony Plain Road Business Association (SPRBA) is one of thirteen Business Improvement Areas (BIA’s) in Edmonton. BIA’s are tasked with enhancing economic development within their boundaries, and do so via a formal association, where businesses pool their resources towards targeted area beautification, cleanliness initiatives, and marketing campaigns. Our organization represents the needs of over 550 local businesses, promoting Stony Plain Road as Edmonton’s next up-and-coming Main Street.
Position Title: Multimedia Designer
Job or Opportunity Description:
SPRBA is seeking a capable multimedia designer for our third annual “Holiday Gift Guide” (HGG) and associated marketing materials. This individual possesses the skill sets to conceptualize, produce, and deliver the finished products within a condensed timeline.
About Holiday Gift Guide (HGG)
Meant to highlight the variety of services and products available from over 550 local businesses on or near Stony Plain Road
Traditionally printed on newsprint and distributed to upwards of 15,000 local area mailboxes via Canada Post
The 2025 Canada Post labour disruptions have required us to envision this promotional initiative as a digital book
The change in format requires a shift in how we approach the guide, its audience, and how the campaign is marketed overall
The successful candidate will recognize the opportunity to think outside the box while remaining practical
Project Details
Conceptualize and deliver a branded holiday promotional campaign that incorporates SPRBA’s branding in some capacity.
Deliverables include:
A categorized digital catalogue; allowing viewers to explore and discover the different types of stores and services on and around Stony Plain Road, consisting of:
Standard advert option (free): Available to member businesses to display a limited selection of their products for free.
Premium advert option (paid): Providing additional value to our members in a manner above and beyond the standard free advert, possibly using some of the advanced features of our chosen digital catalogue provider (animated GIFS, video uploads, timed frames)
A format that allows easy additions to page count via incoming submissions
Printed marketing materials for in-store distribution; utilizing a QR code allowing shoppers to quickly access the catalogue on the go (posters, postcards, etc.)
A digital promotion campaign; for use on Meta platforms
Note: additions or changes to the above may be discussed at the time of hire, and there is potential for future design work
qualifications
Confident in digital file construction and design
Experience with design layout software such as the Adobe Suite or Canva
Basic photo editing and software skills
Ability to identify problems and create solutions
Can work with minimal supervision
Ability to work within a limited timeline and varying flows of submitted content
Deadlines
Printed Promotional Materials - Approved and sent to print by Monday, Nov. 3rd
HGG Digital Catalogue - Complete and live by Friday, Nov. 14th, 12:00pm
Digital Campaign Assets - Approved concepts delivered for upload Friday, Nov. 14th
application
Submit a resume containing:
A minimum of two references
Samples of previous design work
A quote for the following estimated hours:
Initial meetings & concept design: 6 hours
HGG design and production: 20 hours
Poster/postcard design: 3 hours
Interested students should send their submission to Todd Janes at director@stonyplainroad.com
Estimated Compensation: $1234
Application Deadline: October 12, 2025 @ 4:00pm
